What Exactly Is, "The Message"?

As much as the mass medium blabbers showcase all the latest oafery from Donald Trump, I've been noticing a great deal of attention to this thing, "The Message." As in,

"When will Trump get back on message?"

"Many notable Republicans are trying to persuade Trump to stay on message."

"Every week it seems Trump cannot stay on message."

This mantra has been pounded and pounded and pounded into the American psyche now for some time, and no one ever seems to ask the question.

What is it, exactly, that this "Message" is, that Donald Trump is supposed to be following?

It seems to me on the surface this Message is simply the things that Republicans typically say that Democrats and powerful mass medium apparatchiks are supposed to squash with their superior humanist devotion.

I think "The Message", though, is something much more, and quite insidious.

The Message really is to make sure people don't see what's actually going on in the deepest politics of World System hegemonic behavior. This isn't conspiracy theory talk, because System hegemonic behavior is quite normal. It is extraordinarily legitimate for the deep politics ops to accomplish their divinely authorized ends: keep a reprobate populace in check.

While indeed legitimate, it does involve an tremendous amount of disinformation. Still, after I see some dimwit talking head ask the same silly question about Trump being "off message", I'd love to watch the interrogator asked, "Excuse me, but what exactly is this 'Message' that Trump is supposed to be on?"

What exactly would they say?

What do you think?